Welcome to Woahmare, a western wear brand born and raised in the wide-open country of Northern Alberta. Our roots run deep in the land where winters are long and harsh, summers are short and sweet, and hard work is a way of life. It’s a place that shapes character — where resilience, grit, and community mean everything.

Growing up here, we learned the value of tough hands, strong backs, and a spirit that doesn’t quit. The cowboy lifestyle wasn’t just something we admired — it was the world around us. From early mornings in the saddle to late nights under the northern lights, we’ve carried with us the lessons of the land and the people who live it every day.

That’s what inspired Woahmare. We wanted to create clothing that reflects the reality of life out here: durable, dependable, and true to western roots, but with a modern edge that carries into everyday life. Our designs are meant for the rodeo grounds, the ranch, and the city streets alike — built for folks who live and breathe the cowboy way, no matter where they go.

At Woah Mare, we believe western wear is more than a fashion choice — it’s an identity. It’s about holding on to tradition, respecting the land, and carrying forward a culture that’s stood the test of time. Every piece we make is stitched with pride, inspired by the rugged beauty of Northern Alberta and the cowboy spirit that raised us.

We’re here for the ranch hands, the cowboys & cowgirls, the country folks, and anyone who knows that being western isn’t just about what you wear — it’s about who you are.